About Us
About EraEthnic: A Homegrown Saree Brand
EraEthnic isn't just a brand; it's a homage to tradition, a celebration of craftsmanship, and the embodiment of the essence of Indian sarees. Our journey began in 2016, fueled by the vision of two passionate individuals determined to make the timeless elegance of sarees accessible to all, particularly those with lower to medium budgets.
Our Parent Brand: Your E-Store EraEthnic is a proud child brand of Your E-Store, our parent brand. Your E-Store serves as the foundation upon which EraEthnic thrives, providing a platform for our innovative ideas and dedication to quality.
Our Story: In a world where mass-produced fashion often overshadows the beauty of artisanal creations, EraEthnic emerged as a beacon of authenticity and charm. Founded by two dynamic individuals, whose love for sarees traverses generations, EraEthnic started as a modest venture, meticulously handpicking sarees that radiate grace and allure.
With a shared commitment to preserving India's rich textile heritage and craftsmanship, our founders embarked on a mission to curate a collection reflecting the diverse cultural tapestry of India. From resplendent silk sarees to understated cotton drapes, each piece in our collection narrates a tale of tradition handed down through the ages.
Our Innovation: Driven by a desire to cater to the evolving needs of our customers, EraEthnic introduced a groundbreaking concept: ready-to-wear sarees. Recognizing the challenges faced by those pressed for time or unfamiliar with the intricate art of draping a saree, we innovated a solution to simplify the process without compromising on elegance or style.
Our Journey: January 2024 marked a significant milestone in our journey as EraEthnic unveiled its online platform. This pivotal moment heralded a new chapter, enabling us to connect with saree enthusiasts globally and share our passion for authentic Indian attire.
Despite our modest beginnings, EraEthnic has blossomed into a beloved destination for saree aficionados seeking quality, affordability, and exceptional customer service. Each saree in our collection is thoughtfully handpicked, ensuring that every customer receives a piece embodying the timeless charm and craftsmanship synonymous with EraEthnic.
Our Mission: At EraEthnic, our mission is both simple and profound: to empower individuals to embrace their heritage and express their unique style through the timeless elegance of sarees. We believe that every saree narrates a story, weaving together threads of tradition, culture, and personal identity.
As a small homegrown brand, we take pride in offering high-quality sarees at affordable prices, without compromising on authenticity or craftsmanship. With an unwavering commitment to customer satisfaction and ethical business practices, EraEthnic aspires to be more than just a brand – a trusted companion on your saree journey, inspiring confidence and radiating grace with every drape.
Join us as we celebrate the artistry of Indian sarees and embark on a voyage of timeless elegance with EraEthnic. Experience the magic of tradition, reinvented for the modern world.
Welcome to EraEthnic – Where Tradition Meets Style.
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